Essam Masoudy

Skills

Experience

1. 2025
   VP, Solution Engineering – Middle East

   Salesforce

   April 2025 – Present · Riyadh, Saudi Arabia

   • Lead a high-performing team of industry experts, solution specialists, and architects to deliver innovative, scalable, and customer-centric technology solutions across the region.
   • Empower organizations to achieve digital transformation goals by aligning cutting-edge technologies with business objectives.
   • Drive operational excellence, foster a culture of collaboration, continuous improvement, and innovation, and ensure the highest standards of technical delivery.
   • Develop tailored strategies with C-level executives, partners, and stakeholders to address complex business challenges and accelerate growth.
2. 2022
   General Manager of Business Solutions

   Ministry of Sport KSA

   September 2022 – April 2025 · Riyadh, Saudi Arabia

   • Spearheaded a strategic digital transformation initiative, integrating SAP's ERP, CRM, and analytics to overhaul enterprise operations.
   • Championed a holistic approach, melding SAP's ERP, Unified e-services Portal on Sitecore, Integration Layer with Google Apigee and Nintex K2, and Experience Analytics to bolster decision-making and performance.
   • Pioneered innovative strategies, fostering a culture of continuous improvement and setting new benchmarks in digital solution delivery within a vital industry sector.
3. 2019
   Digital Transformation Officer & Business Architect

   SAP

   July 2021 – September 2022

   • Led cross-functional teams in the design and execution of comprehensive SAP architectures, driving operational excellence and customer success.
   • Curated a portfolio of bespoke SAP solutions, focusing on maximizing efficiency and productivity for diverse clientele across various verticals.

   Lead Principal BTP

   SAP

   June 2019 – June 2021

   • Strategic consultant for SAP solutions deployment, including S/4 HANA, BW/4HANA, HANA enterprise, and BTP, delivering impactful results in time-sensitive environments.
   • Managed key engagements involving SAP Data management & Analytics technologies, delivering scalable solutions to government entities.
4. 2016
   SAP Program Director

   Advanced Electronics Company

   February 2019 – June 2019 · Riyadh

   • Directed the rapid deployment of SAP modules, ensuring seamless integration and alignment with organizational goals.
   • Successful implementation of SAP solutions (S/4 HANA, BW/4 HANA, Ariba, SuccessFactors, EIM) for a governmental corporation.

   Senior Product Innovation Manager, Enterprise Application Solutions

   Advanced Electronics Company

   December 2018 – June 2019 · Riyadh

   • Led innovation in product development, focusing on SAP-based enterprise applications, setting the stage for scalable and sustainable business growth.

   Senior SAP BI Consultant

   Advanced Electronics Company

   August 2015 – December 2018 · Riyadh

   • Managed 2 full-cycle BI project delivery, meeting critical timelines.
   • Executed pre-sales consultations and crafted winning technical proposals.
   • Directed multiple SAP projects, integrating BO, BW, HANA, and S/4HANA analytics.
   • Designed scalable solution architectures, optimizing business intelligence systems.
   • Advanced data architectures with a focus on efficiency and security. Pioneered analytics initiatives, incorporating AI and machine learning insights.
   • Expertly utilized Microsoft BI suite to enhance data visualization and reporting.
5. 2012
   Senior Engineer IT

   SABIC

   April 2012 – July 2015 · Riyadh HQ, Saudi Arabia

   • Pioneered the business adoption of SAP BW and SAP Business Objects, driving data-driven decision-making and leading the BI front-end team to new efficiencies.
6. 2006
   Application Analyst

   Ministry of National Guard Health Affairs (MNG-HA)

   January 2006 – March 2012 · Kingdom wide

   • Implementation of a computerized patient record system, significantly improving data accuracy and accessibility, streamlining healthcare operations, and ensuring compliance with data governance standards.
   • Led the implementation and operation of real-time integration between different Healthcare systems.
7. 2004
   Information Security Specialist

   Saudi Telecom Company

   September 2004 – January 2006 · Riyadh HQ, Saudi Arabia

   • Developed and enforced robust security awareness protocols, safeguarding critical telecommunications infrastructure and customer data against emerging cyber threats.

Education