Bridging technology and humanity through purposeful innovation. As VP of Solution Engineering at Salesforce Middle East, I lead transformative initiatives that enhance human capabilities and create meaningful impact.
Every innovation I lead is driven by a simple question: How can this make humanity live better?
Technology should amplify human potential, not replace it. My mission is to architect digital solutions that empower individuals, strengthen communities, and create sustainable positive change across the Middle East and beyond.
I believe in human-centered innovation—solutions that understand cultural context, respect individual dignity, and scale impact responsibly. Every project begins with understanding the human story behind the problem.
Every solution starts with understanding human needs and aspirations
Building innovations that can transform lives across entire communities
Creating solutions that benefit current and future generations
Measuring success by the lives improved, capabilities enhanced, and communities empowered
Revolutionized patient care systems across the Kingdom, improving healthcare accessibility and outcomes for over 2,000,000 patients.
Led digital transformation initiatives that enhanced athletic performance tracking and sports facility management nationwide.
Implemented data-driven solutions that optimized operations and environmental sustainability in petrochemical operations.
Two decades plus of building technology solutions that put humanity first
Leading the charge in Middle East digital transformation, empowering organizations to achieve breakthrough innovations that enhance human potential and create lasting societal impact.
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Spearheaded digital transformation initiatives that revolutionized sports excellence programs, enhancing athletic performance and facility management across the Kingdom.
Architected comprehensive digital solutions that transformed enterprise operations, focusing on human-centered design and sustainable business practices.
Led rapid deployment of enterprise solutions that enhanced operational efficiency while maintaining focus on employee experience and customer satisfaction in the defense technology sector.
Pioneered business intelligence adoption that empowered data-driven decision making, leading to more sustainable and socially responsible business practices in the petrochemical industry.
Pioneered computerized patient record systems that dramatically improved healthcare delivery, data accuracy, and patient outcomes across the Kingdom's healthcare network.
Pioneered cybersecurity frameworks protecting critical telecommunications infrastructure, ensuring secure and reliable communication channels that connect families, enable business growth, and support emergency services across the kingdom.
A living collection of insights, frameworks, and wisdom gathered from two decades of innovation leadership
Interconnected frameworks and insights about emerging technologies, their relationships, and impact potential
Hard-earned wisdom from leadership challenges, transformation successes, and innovation failures
Philosophical frameworks about technology's role in advancing human potential and societal wellbeing
My knowledge base is continuously evolving. I regularly look for new insights, frameworks, and lessons learned from ongoing innovation projects and leadership experiences.
Ready to collaborate on innovations that make humanity live better? Let's connect and explore possibilities.
Share insights on digital transformation, innovation leadership, and human-centered technology
Book SpeakingCollaborate on large-scale innovation projects that drive meaningful human impact
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